Juul Spends $10 million On TV Ad Campaign After Accused Of Targeting Teens On Social Media
E-cigarette company Juul is launching a $10 million TV ad campaign aimed at adults. The slogan for the ad s "Make the Switch" and encourages adults to give up smoking regular cigarettes. According to Business Insider, the company was criticized in the past for its ads being "youth-centric." Critics especially noticed Juul's use of social media, such as Twitter and Instagram, which they no longer use.